Bringing personality into home design.
Maslow’s Mortimer House in Fitzrovia proved to be the perfect location to host our first interiors trends and insight event, ‘Designed to be Designed’. The majestic six-floor Art Deco building seamlessly melds mid-century design touches with the classicism of the original building creating the ideal environment to create, work and relax.
The light flooded penthouse-style loft with its large Crittal windows and stunning views of the London skyline, was filled with a select group of journalists and interiors bloggers, all keen to gain an understanding of the Kohler design process and the insights and trends that drive it.
Mark Bickerstaffe, Director – Design, Global Faucets at Kohler, fuelled creative minds with his interpretation of current interiors trends and the ideologies behind them.
Over three separate sittings, the audience enjoyed Mediterranean inspired refreshments, while Mark shared Kohler’s take on Modernism and how it directly influences new product design. From the purity of modern minimalism, to the opulence of modern maximalism, Kohler designs allow small moments of joy as well as creating products that can be personal to who we are and how we live.
Driven by cultural shifts and the abundance of visual stimuli that surrounds us all, a key insight shared, was the consumer desire to personalise their home-space and make it individual. Mark, introduced our latest tap ranges, Components and Artifacts, that are a direct response to this need.
On display for the journalists and bloggers to interact with were the Components and Artifacts ranges – 2 curated collections that allows the individual to compose their own tap by combining different handles, spouts and finishes to bring a touch of personality to the room. With the purity and simplicity of design of Components, and the ornate vintage inspired look of Artifacts, the two ranges span the spectrum of modernism.