KOHLER CO. REINVENTS ITS APPROACH TO GLOBAL SHOWROOMS

Created to serve the fast-growing segment of design professionals working on projects around the world and to offer consumers on-site product immersion, the new concept will make it easier than ever to experience and buy KOHLER products
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LONDON – May 24, 2017 – In keeping with its commitment to provide an unparalleled level of service to design professionals and homeowners alike, Kohler Co., a global leader in the design and manufacture of kitchen and bath products, announces it will launch a new concept—the KOHLER Experience Centre (KEC)—offering a global immersion in the full offering of KOHLER products.

The first European KEC opens in London on May 24th, 2017 during Clerkenwell Design Week. The Centre will house a wide selection of fully-functioning displays of Kohler’s global product line available across the world—a first for both the industry and for the KOHLER brand. This will enable trade professionals to test and source KOHLER products all under one roof like never before.

“Our Kohler Experience Centres build upon the success of our Signature Stores in the United States and will uniquely provide a deeper immersion into our product offerings for trade professionals sourcing and selecting the best products for any project, wherever it may be in the world,” said David Kohler, president and chief executive officer of Kohler Co.

Located in the heart of London’s Clerkenwell design district, the European flagship store has been carefully designed to suit the needs of professional specifiers with specific areas dedicated to taps, basins and WCs to facilitate product comparisons. In addition, the 2000-square-foot store features more than 10 bathroom vignettes and full displays. Among the highlighted products are Kohler’s newest introductions called Real Rain, an experiential shower panel that perfectly simulates a rain shower, as well as the Shagreen Artist Editions sink, DTV+ shower system, Modern Life suite and Veil wall-hung intelligent toilet.

To best serve design professionals, KEC will also offer a new KOHLERglobal specification service, which will for the first time allow professional architects and designers working on international projects to have instant, hands-on access to all products across the entire KOHLER global portfolio. A Kohler team of experts is on-site to help source and resolve complex plumbing projects both in the United Kingdom and around the world.

“We recognized a tremendous need across the industry for a deeper knowledge and insight into how our products work,” said Larry Yuen, Kohler Co. president of the global Kitchen & Bath Group. “From a plumbing perspective, the products that work in a bathroom in Milan are acutely different from those that need to work in a hotel in Dubai, for instance. Our goal with the KEC is to provide design professionals with both the ability to source and resolve all plumbing needs on a global scale from any KEC location.”

KALLISTA from the Kohler Co. decorative products sector, will also call KEC home. KALLISTA plumbing products will have a dedicated space, offering designers the best in premium bathrooms.

KEC London will be open six days a week, welcoming walk-ins from both consumers and trade professionals. It will be run and operated in partnership with West One Bathrooms, Europe’s leading bathroom retailer. “We are delighted to be part of the new KEC, we believe the showroom will provide a space in which architects and designers can be inspired and further learn the vast range of product Kohler have on offer,” commented Duncan Waters, managing director at West One Bathrooms. The showroom is located in the design hub of London, serving the global specification market at 44-48 Clerkenwell Road, Clerkenwell, London.

Each KEC will also serve as an art exhibit space for select pieces from the permanent collection of Kohler Co. and its renowned Arts/Industry program through the John Michael Kohler Arts Center, which fosters the intersection of art and the industrial process. Since its founding in 1974, the program has hosted more than 500 resident artists from around the world at the manufacturer’s global headquarters in Kohler, Wisconsin, where in its pottery and foundry, they are immersed in a new creative medium.

Kohler Co. plans to launch a total of eight KECs in 2017 alone to meet the global demand. In addition to the London opening on May 24th and New York on May 23st, others will follow in Los Angeles, Singapore, Shanghai, Hong Kong, Bangkok and Taipei later in the year.

About Kohler Co.

Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of more than 30,000 associates. With more than 50 manufacturing locations worldwide, Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier furniture, cabinetry and tile; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, and St Andrews, Scotland.

About West One Bathrooms

Established in 1978, West One Bathrooms is long regarded as Europe’s most diverse and innovative supplier of bespoke luxury bathrooms and continues to be family run. With 10 showrooms across London and the South East of England, West One Bathrooms offers an industry renowned tailored sales and design service to both consumers and trade, offering a dedicated contracts team to architects, interior designers and contractors.

For further information on this product launch or general PR, please contact us at: prcontact@kohler.co.uk

0344 571 1000


PR contact

Anya Wood aw@anyawoodpr.co.uk 07585 228987